Understanding how we can best understand the journey of mother loss

Motherless Daughters Australia

Supported beneficiary groups within Women & Girls

General community in Australia

Age Demographic

Adults - aged 25 to under 65

Project Focus

Community development | Health

Project Area

Australia

ACT | NSW | NT | QLD | SA | TAS | VIC | WA

Metro

Project Description

Motherless Daughters Australia (MDA) is the only organisation in Australia solely focused on women and girls who have experienced mother loss.

There are 3.7 million women and girls across Australia, and of those, 1.2 million lost their mothers when they were between the ages of 0-44 (ABS statistics).

We currently have 5000+ active members engaged with MDA and in order to better understand our current and potential community to inform future projects and initiatives, we require some preliminary research. This will involve one on one interviews and conversations with 12 women who are engaged with MDA .

Further, we hope that this research will enable us to better connect with potential donors and partners, by demonstrating our ‘why’ through evidenced based research.

Expected Outcomes

- A clearer understanding of the different segments within our community and how their grief journey's are similar/different.
- An understanding of when women are most likely to seek support and where they are looking for it.
- The role of different social and community networks and their ability to support and influence women who have experienced mother loss.
- The barriers for women and girls to seek support from organisations like MDA (ie lack of awareness or something else?).

The outcomes of said research will enable MDA to better understand the needs of our community to further inform our support services and offerings. Further, we anticipate that having access to our own evidence based research will enable us to better connect with potential donors and enhance our opportunity to access government funding.

Project Data & Lessons

Research findings into mother loss will provide the foundations we need to inform a number of methods of use.
- Findings will inform proposals and communications to potential sponsors, donors and levels of government
- Assist in the development of future programs and initiatives across different community segments
- Assist in the development of multiple pieces of collateral to ensure MDA resources are meeting the needs of our immediate and broader community.
- Will help to develop language and community strategies to drive inclusivity and engagement to overcome participation barriers.

Motherless Daughters Australia (MDA) is the only organisation in Australia solely focused on women and girls who have experienced mother loss.

There are 3.7 million women and girls across Australia, and of those, 1.2 million lost their mothers when they were between the ages of 0-44 (ABS statistics).

Further, we hope that this research will enable us to better connect with potential donors and partners, by demonstrating our ‘why’ through evidenced based research.

Learn More

Project Dates

Update
Our project start date is dependent upon securing funds, however we anticipate that the project will be completed within 3 months once we get started.

Funding Details

$30,000
Funding Needed

$0
Current Funding

$30,000
Total Project Costs

Approved Tax Deductability Status

Other Funding Sources
1x corporate partnership, in kind contributions and donations

Other Support Opportunities
In-kind contributions, Pro bono services

Organisation Details

Motherless Daughters Australia

ABN: 59 624 899 743

ACNC Registration Link

Contact

Danielle Snelling

Email: d.snelling88@motherlessdaughters.com.au

Phone: 0422074020

About Motherless Daughters Australia

Motherless Daughters Australia is a charity that represents, informs, supports and connects women and girls whose mothers have died, to help navigate the everyday and life’s key milestones. With a deep commitment to honouring this significant loss, we bring expertise, shared experiences and a unique perspective on one of life’s most precious and enduring relationships. With an unwavering commitment to everything we do, we believe in the potential of our unique community and their support networks to drive positive change. We believe there is a better way to educate communities about the lifelong impact of mother loss by providing a space for women and girls to grieve in an empowering and positive way, as they learn to navigate life without their mum.

View Website

If we are to achieve gender equality we will need to pull every lever; being more intentional about bringing women into focus supports smart investment decisions. Philanthropic dollars are limited; it is investments in women and girls that bring the greatest opportunity for social change.

Sam Mostyn AO, Chair, Australians Investing In Women

Also known as Australian Women Donors Network (ABN: 28 141 197 471), Australians Investing in Women is a registered charity endorsed by the Australian Tax Office as a deductible gift recipient (DGR1) under a special listing, all donations over $2 are tax deductible.